I am aware of this new app too. A while ago, I came across an article entitled "Survival apps filling an emergency niche". The new app aims to offer the kind of survival information that can help save drivers' lives. This will taper off the number of mortality especially those people who are stranded in winter driving conditions.
Moreover, the said app is considered a practical app. Albeit it does not necessarily have the strong buzz in the marketplace that fun applications may get, I believe that this potentially life saving application can be as legitimate of a way to build a name. I am hoping that emergency practical applications such as the Winter Survival app will accrue because it will not only droop the rate of mishaps, but rather lives will be spared. Remember, NOTHING BEATS PREPARATION.