Changing the e-Reader Game


Written by
Allison Wahl
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Changing the e-Reader Game

Very recently, major price drops and device updates were announced for Amazon’s Kindle and Barnes & Noble’s Nook, further increasing competition between these e-reader devices and the iPad. Because of these new revelations, the absence of connectivity fees (whereas the iPad still costs to connect), and the fact that they are made specifically for book-enjoying purposes, these e-reader specific devices are beginning to look more attractive to avid readers. On the flip side though, the iPad does allow its users to do a wide range of things that e-reader devices do not. While it certainly depends on how one intends to use the device and how much they actually take advantage of reading capabilities, the changes in this market beg the question of how consumer trends might change: will it make sense to invest in these other devices, even if you have an iPad or iPhone? Will people begin making a switch from Apple products to e-readers? Will apps continue to suffice — or not?

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